Audio marketing and music
Music reflects the mood, tone and profile of retailers, hospitality and commerical businesses to customers. It has been proven to manipulate customers buying behaviours. SMA delivers a premium audio marketing service through two devices:
RED (Rich Entertainment Device) Box
SAT (Satellite) Box
Both services are ideal for retailers, hospitality and commercial businesses that want to utilise audio marketing. Each channel accesses SMA's digital music library and is orchestrated by SMA to perfectly match the tempo, rhythm, harmonies and track transitions to the time of day. Other features include:
- Non-stop 24/7 national broadcast coverage with no duplicate playlists
- No DJ chatter, song repetition, competitor advertising or inappropriate language
- Seasonal programming (e.g. Christmas)
- Internal music zoning and store targetting
- Screening for song lyrics and subject matter
- Music and public performance licensing with APRA, AMCOS and PPCA
- The highest quality music
- 380 qualified technicians who manage the installation process
The SMA Music Managers ensure:
- A channel is always live on-air
- There are no duplicate playlists
- Scheduled, personalised advertisements are played when allocated
- The tones and moods of music being played and are adapted to different times of the day
Features of the RED Box include:
- 20 music channels to choose from
- Delivery through broadband
- Personalised advertisements that are scheduled to play between songs. These are created at the SMA THX pm3 Studios and include audio and visual marketing material
- 3 channels of Vision (video) entertainment (extreme sports, glamour and nature) for a full audio marketing package
- The ability to sell air-time to suppliers creating a new revenue stream
This is the best solution for:
- A total audio marketing package that includes point of sale advertising
- Vision and Music entertainment solutions
- Personalised advertisements on-air and through digital signage
- GEO-specific audio advertising and marketing
Features of the SAT (Satellite) Box include:
- 30 music channels to choose from
- Delivery through satellite
- SMA will install a small satellite dish at the premises
This is the best solution for:
- Greater variety of music channels to choose from
- Connectivity through satellite rather than broadband
Case studies
SMA provides an audio marketing solution including background music to retailers, hospitality and commercial clients all over Australia. Clients including Bi-Lo, Officeworks, Mansours, Hungry Jacks, Freedom Furniture and Spotlight.
Dan Murphy's
Dan Murphy's is a retailer of a diverse range of liquor to suit many different tastes. A Monday afternoon requires a different genre of music and audio marketing schedule to a Friday afternoon. The RED Box has proven to change customers' buying behaviours.
Coles
Coles is a full service supermarket operating over 740 stores throughout Australia. Each store has customised background music with relevant house advertisements, proved to enhance the customer experience, attitude and influences purchasing choices. SMA monitors all 740 stores including aisle specific advertising - fruit and vegetable to household detergents.
