Customised house advertising
Customers are surrounded by heavy media and advertising messages constantly so there is only a small window of opportunity to get a message across and ensure the user experience is the best it can be. Music is one of the best ways to do this. 70% of purchase decisions are made in store, with 55% of those being impulse purchases. In store advertisements and audio marketing through the RED (Rich Entertainment Device) Box delivers messages, between the music, when customers are about to buy. 82% of shoppers aged between 25-44 agree that radio or music in store makes their shopping experience more enjoyable. By adding Vision (video entertainment) to the mix, SMA can provide a total audio marketing solution through one box.
Source: *Radio Marketing Bureau report taken from AC Nielson 1999 shoppers study.
*POPAI study of shopper buying habits.
Digital advertising and audio marketing
- Draw and entertain customers with music and video entertainment
- Support a brand's look & feel with digital signage
- Audio marketing includes advertisements for specials and engage customers with video solutions
- Create revenue from third party advertisers
- Create brand custom audio or video channels
- Produce audio and vision advertisements in store
SMA THX pm3 Studios team produce quality audio marketing advertisements and digital Vision (video) signage for retailers, commercial and hospitality businesses. Creating a strong message to customers through branded music and video channels will ensure a positive and engaging experience.
Example of audio marketing
